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MN releases Star of North campaign

By Doug Barrett Feb 28, 2024 | 8:23 AM

Governor Tim Walz and Explore Minnesota today launched Star of the North, a new multi-platform campaign aimed at attracting visitors from around the world and recruiting top talent to Minnesota.
In total, this is a $25 million dollar investment to promote the state not only as a top tourist destination, but also a top place to live.
The new ads will run in 22 states…including ND & SD…plus Washington, D.C., and Canada.
Tourism is a key sector of Minnesota’s economy, annually generating $16.6 billion in leisure and hospitality sales and employing nearly 275,000 workers.

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