Alerus Naming Rights
Doug Barrett | Sep 16, 2020 AT 2:01 pm
The Alerus Center is expected to formally announce a new ten year naming rights contract with financial partner Alerus next week. The current deal expires at the end of 2021. The current deal calls for the financial firm to pay $150,000 dollars a year to keep their name on the building.
Spectra - the company hired by the city to manage the events center building - has been negotiating the new agreement. Last year the Alerus Center hosted 471 events.
A naming right announcement is scheduled for Wednesday.