Offensive Trademark Ruling - UND Nickname Debate

A man who is helping lead a social media campaign in support of restoring the University of North Dakota's retired Fighting Sioux nickname says a U.S. Supreme Court ruling in another case offers hope.

Justices ruled the government can't refuse to register trademarks considered offensive because it infringes on free speech rights.

David Davidson says the ruling might provide an impetus to pressure either UND or the NCAA to allow for the restoration of the nickname that the NCAA previously deemed offensive to Native Americans.

State residents in 2012 voted to dump the nickname and UND's American Indian head logo, and they were retired that year. Davidson says he thinks many residents voted against the nickname not because they didn't like it but because they feared UND would be sanctioned.


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